REI Member Welcome Series // Email
REI
Member
Welcome
Series
//
Email
Role: Senior Copywriter
When you’re an REI Member, you share in the co-op’s profits and are considered part of the outdoor retailer’s family. REI wanted to help new members understand the perks of a membership. We created a 3-part welcome series (as to not overwhelm them) that welcomed them to the big, muddy family.
Members also receive regular marketing emails and occasional transactional emails
Members
also
receive
regular
marketing
emails
and
occasional
transactional
emails