Resume

I'm Renee, a highly accomplished and strategic communications leader with 20+ years of experience transforming complex information into compelling narratives and impactful campaigns. I have proven expertise in creative direction, brand development, and cross-functional collaboration. You'll find that I'm adept at leveraging data insights to drive effective communication strategies and deliver measurable results. My passion for building strong team cultures and fostering innovation to achieve business objectives makes me a favored leader.

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  • Manager

    Leading Teams

  • Copywriting

    Content & Copywriting

  • Lightbulb

    Concept Development

  • Speech bubble

    Voice & Tone

  • Brand Strategy

Experience

 

March 2022 - July 2025

  • Strategic Communications Leadership: Guided a team of designers, writers, and video producers to translate Google's complex strategic initiatives into compelling and accessible communications, ensuring alignment with overarching business goals.

  • Client Collaboration & Agility: Collaborated closely with Google clients to provide strategic business input on creative approaches, consistently demonstrating agility and a solutions-oriented mindset in response to quickly evolving priorities and complex challenges.

  • AI Integration & Workflow Optimization: Leveraged extensive AI training in prompt engineering to garner high-quality creative responses and implemented agentic tools to develop more efficient creative workflows, enhancing team productivity and output.

  • Results-oriented Executions: Led creative brainstorming sessions and client presentations, securing approval for Google campaigns that contributed to achieving business objectives and key results, including doubling revenue generated for campaigns.

Monks
Creative Director

 

Zillow
Associate Creative Director

 

July 2016 - March 2022

  • Campaign Development & Visionary Leadership: Led end-to-end creative projects from concept to delivery with a team of designers and copywriters, consistently pitching innovative ideas and serving as a visionary for key marketing and brand initiatives.

  • Cross-functional Partnership: Partnered closely with producers to seamlessly bring creative work to life, ensuring effective execution and impactful delivery.

  • Talent Development: Mentored and developed creative talent, fostering a collaborative and high-performing team environment.

 

Oracle
(formerly Responsys)
Sr. Copywriter

 

April 2012 - July 2016

  • Strategic Client Partnership: Served as a strategic partner to high-profile clients (including REI, Amazon, Verizon Wireless, Hawaiian Airlines, Xfinity, and See's Candies) by evaluating creative work and presenting data-backed, results-driven communication solutions.

  • Award-Winning Campaign Development: Created award-winning campaigns that consistently surpassed clients' rigorous business goals, demonstrating a strong ability to drive measurable outcomes.

  • Creative Direction: Held director-level responsibilities, providing expert art and copy direction on ad campaigns to a team of writers and designers, ensuring brand consistency and message effectiveness.

 

Sur La Table
Copywriter

 

June 2008 - April 2012

  • Integrated Campaign Development: Collaborated with buyers and account managers to develop targeted communications for key products, promotions, and high-visibility marketing initiatives across various media.

  • Sales & Engagement Driver: Drove increased in-store traffic and influenced sales by crafting pointed, persuasive copy for multi-media campaigns.

  • Email Marketing Optimization: Achieved a 27% open rate and 5% click-through rate for promotional emails through strategic messaging and the innovative introduction of snippet text, directly contributing to customer engagement.

 

Macy’s
Copywriter

November 2006 - May 2008

  • Brand Development & National Campaigns: Played a key role in developing and maintaining the Macy’s brand voice through writing national advertising campaigns for high-profile initiatives, including FRANGO Chocolates, Macy’s Gift Card, and Macy’s Wedding and Gift Registry.

  • High-Volume Production: Met stringent deadlines on the highest volume account while consistently producing expert-level, well-messaged, and compelling copy.

  • Collaborative Campaign Execution: Collaborated effectively with buyers, account managers, and the special events team to produce integrated campaigns across a variety of media channels.

 

King County Journal Newspapers
Marketing Specialist &
Special Sections Editor

August 2005 - November 2006

  • Brand Development & National Campaigns: Played a key role in developing and maintaining the Macy’s brand voice through writing national advertising campaigns for high-profile initiatives, including FRANGO Chocolates, Macy’s Gift Card, and Macy’s Wedding and Gift Registry.

  • High-Volume Production: Met stringent deadlines on the highest volume account while consistently producing expert-level, well-messaged, and compelling copy.

  • Collaborative Campaign Execution: Collaborated effectively with buyers, account managers, and the special events team to produce integrated campaigns across a variety of media channels.

 

May 2005 - August 2005

  • Event Communications & PR: Coordinated and planned the Light The Night Walk, encompassing logistics, media relations, and volunteer communications.

  • Public Awareness & Outreach: Increased awareness of the Light The Night Walk through the development of press releases and broadcast advertisements.

 

Seattle Weekly
Marketing and Promotions Intern

January 2005 - May 2005

  • Advertising & Marketing Content Creation: Wrote copy and designed advertisements for newspaper special sections and issues, as well as business-to-business marketing collateral and direct mail pieces for account executives.

Education

 

Central Washington University

 

Bachelor Degree in Advertising with a minor in Studio Art

Skills

Software and Analytics

Adobe Creative Cloud, Figma, Microsoft Office, Google Workspace, content management systems (WordPress, Content Hub, etc.), project management software (Asana, Trello, Jira, etc.), Slack

Marketing and Communications

Content strategy, copywriting and editing, social media management, digital marketing, campaign development, executive communications, brand messaging, storytelling, public speaking, voice and tone, brand guidelines

Leadership and Strategy

Strategic planning, team leadership, cross-functional collaboration, client relationship management, project management, creative direction, problem-solving, data-driven decision making, mentorship

Accolades

 

Sparky Awards

Best Email Subject Line

Best in Show

W3 Awards

Markie Awards

Most Creative Marketing Campaign

Ad Age

B2B Best Award

The Create Awards

Best in Category

The Create Awards

Best of Industry

The Create Awards

Silver Award