Adobe Express // Video, Social, Web

Role: Copywriter & Creative Director

Adobe Express is a free design, photo, and video program that uses generative AI. Adobe wanted to target students who aren’t in the creative field, yet understand that visual communication is an effective tool in school. Students know they need design software, but think the barrier to entry for Adobe is too high. Plus, the market is crowded with free and cheaper alternatives. We had to demonstrate that Adobe has relevant, cost-effective products that are accessible to design software newcomers.

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