Santa’s House on Zillow // Multichannel Marketing
Role: Copywriter
The real estate industry is historically quiet during the winter season. Instead of waiting until spring to be top of consumers’ minds, Zillow developed a PR initiative to increase brand awareness and seasonal relevance. We promoted Zillow products (3D Home Tour, Zestimate, claim your home, home details page) while humanizing the brand by offering a peek at Santa’s North Pole property on Zillow.
